Deep Focus: A Report on the Future of Independent Media

Publication Type:

Book

Authors:

Blau,Andrew

Source:

NAMAC, San Francisco, CA (2004)

Keywords:

bibliographic

Abstract:

In 2004, six of San Francisco's leading independent media organizations came together with Global Business Network (GBN) to engage in a scenario planning process which looks ahead to the distinctive features of the new media environment.The result, Deep Focus: A Report on the Future of Independent Media yields some real clues to both the opportunities we can embrace and challenges we must face.Some key questions that emerge are: Will the public, already swimming in mobility and connectivity, be more or less supportive of independent work and themes? How can we harness this creativity and better support the independent media community as a whole? How can new stakeholders? from game developers to teens on cell phones--get engaged, develop skills and make a public impact? --- www.namac.org

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