EDUCATION B.A., Oklahoma State University, 1966 M.A., University of South Florida, 1991 PROFESSOR of COMMUNICATIONS University of Tampa CAREER SPECIALTIES Mr. Giancola has taught video for twenty-five years. He focuses students' attention on the values and motives behind what is being communicated. PROFESSIONAL AND COMMUNITY ACTIVITIES Mr. Giancola's professional experiences include writing for network television, working in community development media and serving as Director of Media Arts for the New York State Council of the Arts. He has commented on various broadcast issues such as political production and the hidden messages of TV commercials. He is particularly fond of independent video.